Vision
The most basic of requirements someone needs to engage in a relationship is being and feeling seen. Without feeling seen one feels inexistent and thus quite unable to engage in a relationship, seeing as a prerequisite of a relationship, a bond, is two elements, in this case people, bonding.
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Obviously this equally applies to client - customer relationships. Being and feeling seen starts the emotional connection which creates the Experience your customer will have.
And yes, we said emotional. All Customers, all humans, buy emotionally, and justify rationally.
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Seeing and recognizing your Customer's values, emotional triggers, intuitions, motivations, rationalities and behaviors allows you to create something you will both benefit from:
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A Valuable Customer Experience.
OPEN & CO is all about
the What, Why and How of CUSTOMER EXPERIENCE.
Our ultimate goal is to help companies create their
most valuable Customer Experience.
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A Customer Experience is a customer's conscious and subconscious view of their emotional, rational, physical and psychological interaction with any part of an organization. These perceptions influence their behavior and build memories which drive customer loyalty and thus affect the economic value an organization generates.
Definition
Mission
Our mission is to cater to businesses wanting to understand the importance of a Valuable Customer Experience, uncover the insights, both about themselves and their customers, needed to create it and facilitate its execution and measurement.
Naturally creating a Valuable Customer Experience pays off in any business.
We choose to focus on the following markets:
Markets
RETAIL
REAL ESTATE
HOSPITALITY
AUTOMOTIVE
GASTRONOMY
SERVICES